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830 Ennen Dr. Rapid City, SD

The Story of Sold

Vacant Too Long. Sold at Last.

Here's The Story...

Vacant Too Long. Sold at Last.

She hadn't lived in the home for years, but letting it go wasn't simple. 830 Ennen Drive had been her beloved home for a long time, and even after life moved her elsewhere, she held onto it — vacant, waiting. Eventually the weight of an empty property she couldn't enjoy and couldn't ignore made the decision for her. She wanted to sell it to someone who would love it the way she once had, and she wanted the proceeds to help her move forward into whatever came next. What stood between her and that outcome was the condition of the home. Years of vacancy had taken a toll, and the property needed real work before it could compete — let alone sell.

THE CHALLENGE?

830 Ennen Drive had potential, but it wasn't showing it. The home had sat vacant long enough that it needed junk removal, fresh paint, flooring replacement, carpet cleaning, and a full professional clean before it was ready to be seen. On top of that, Madison was pricing into a competitive Rapid City market where comparable homes — many of them with garages — were already vying for the same buyers. Without a garage and with work clearly needed, this listing had to earn its place on buyers' shortlists.

The Strategy

Madison's first move was operational, not marketing. Before a single photo was taken, she coordinated a full pre-listing transformation: junk removal, a handyman for paint and flooring, carpet cleaning, and a whole-house professional clean. Only once the home was genuinely show-ready did the media team come in for professional photography, drone footage, and video.

On pricing, Madison was strategic and clear-eyed. Knowing the home lacked a garage and was competing against listings that had one, she set the price to reflect the work remaining while still positioning the property as an accessible opportunity with real upside — no neighbors behind, solid bones, and a price that invited interest. The target buyer was someone who could see past cosmetic limitations to the value underneath.

MARKETING THAT MOVED IT

  • Pre-Listing Coordination — Junk removal, paint, flooring, carpet cleaning, and whole-house clean transformed the property before the first buyer ever walked through.
  • Professional Photography, Drone & Video — Shot only after the home was show-ready, ensuring every frame worked in the property's favor.
  • Strategic Pricing — Priced to account for the missing garage and remaining work, positioning the home competitively without leaving money on the table.
  • Social Media Campaigns — TikTok and YouTube distribution extended reach beyond traditional MLS buyers.

The Results?

$273,000 — Sold at 98.2% of asking price 42 Days to Offer — Offer secured just 2 days ahead of the 44-day market average; 77 days to close 21 Showings — Strong buyer interest generated for a home that needed work 2 Offers — Competitive interest despite no garage and a candid pricing position 13,408 TikTok Views — Significant social reach extending well beyond the local MLS audience

$265,000

final sale price

4

showings

8,848

total online views

WHAT IT MEANT FOR OUR SELLER

After years of holding a vacant home she no longer lived in, closing gave her permission to move on financially and emotionally. The proceeds went directly toward her next property, and for the first time in a long time, she didn't have an empty house weighing on her from a distance.

WHY IT WORKED

The work that happened before the listing went live is what made the listing work. A home that showed poorly became a home that showed well  and that shift is what generated 21 showings and two offers on a property without a garage in a market full of competition. Presentation creates perception, and perception drives offers. If you have a property that needs some runway before it's ready to sell, that's exactly the kind of challenge we know how to solve.

READY TO WRITE YOUR STORY?

At Valente Realty, we love to showcase your properties unique characteristics

If you're thinking about selling in the Black Hills, let's talk. We'd love to learn your situation, share what we're seeing in the market, and put together a plan that's built around your goals.